Swarovski @ South Coast Plaza

Crystal Clear, by Design

Swarovski has long understood that the storefront is an extension of the product itself. Crystal, by nature, is defined by how it interacts with light — and the brand’s retail environments are built around that same principle. At South Coast Plaza in Costa Mesa, the refreshed boutique at Suite 1023 leans fully into that identity: floor-to-ceiling glass walls, a neon swan logo glowing in signature Swarovski blue, and a display environment that puts the sparkle of the merchandise center stage from the moment a shopper rounds the corner.

Glasswerks was selected to supply the fabricated glass for the facade storefront — a scope that demanded both optical precision and material consistency across a continuous, high-visibility exterior.

Our Scope of Work

The storefront system called for 13/16″ Starphire Tempered Laminated glass throughout. Sourced from Vitro Architectural Glass, Starphire’s ultra-low iron formulation eliminates the blue-green cast present in standard float glass — a critical distinction when the goal is a facade that reads as pure, unfiltered transparency. For a brand whose entire identity is built on brilliance and clarity, the glass behind the display has to disappear. Starphire lets it.

Glasswerks fabricated the panels to the tolerances required for a seamless glazing installation, with laminated construction providing both the safety performance and the optical flatness that a facade of this scale demands. SoCal Windows & Glazing executed the installation on-site.

“A storefront like this lives or dies on what the glass does. When the whole facade is the display case, clarity isn’t optional. It’s the spec.”

Project Team

1. Owner: Swarovski
2. General Contractor: Matrix Retail Construction
3. Glazing Contractor: SoCal Windows & Glazing
4. Glass Vendor: Vitro Architectural Glass
5. Glass Fabricator: Glasswerks